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The Goal of Examining Customers in the Communications Market Analysis

Question 111

Multiple Choice

The goal of examining customers in the communications market analysis is to:


A) measure the impact of market segmentation
B) determine products that are not being made by the competition
C) understand what they think, why they buy, when they buy, where they buy, and how they evaluate a product after a purchase
D) differentiate the various customer groups and how much market share each competitor has

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