When the majority of a company's advertising budget is spent on media buys, rather than producing the advertisement, the company should be inclined to do the work in-house.

Question

Quizplus · Accepted Answer

The decision to do work in-house or outsource depends on various factors, including expertise, cost-effectiveness, and strategic goals, not just the allocation of the advertising budget.

When the Majority of a Company's Advertising Budget Is Spent