The first ingredient in advertising planning and research is gathering general pre-planning input.

Name: The first ingredient in advertising planning and research is gathering general pre-planning input.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Before starting the actual planning and research, it is important to gather general pre-planning input, such as the client's goals, target audience, budget, and competition. This information will guide the rest of the planning and research process.

The First Ingredient in Advertising Planning and Research Is Gathering