Which type of appeal follows the hierarchy of effects model?
A) sexual
B) emotional
C) rational
D) scarcity

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that advertising must take a sequential approach to be successful. The sequence begins with the cognitive stage, then the affective stage, and finally the behavioral stage. Rational appeals are typically used in the cognitive stage, where the focus is on providing information and creating awareness about the product or service. Emotional appeals are used in the affective stage to create positive feelings about the brand or product. Sexual and scarcity appeals can be either rational or emotional, depending on how they are presented. However, neither of these types of appeals follow the hierarchy of effects model as they do not necessarily align with the cognitive-affective-behavioral stages.

Which Type of Appeal Follows the Hierarchy of Effects Model