Music is very good at gaining a viewer's attention:
A) but often interferes with the person's ability to retain the information in the ad
B) but interferes with brand and product recall
C) and increases the retention of information in the ad
D) and increasing the viewer's propensity to action

Question

Quizplus · Accepted Answer

Studies have shown that music can increase the retention of information in advertisements, especially when the music is congruent with the message of the ad. This is because music can enhance emotional responses and create a more memorable overall experience, leading to increased recall of the message.

Music Is Very Good at Gaining a Viewer's Attention