Using "regular person" models in advertisements are being used by companies like Wal-Mart in response to:
A) the decrease in the use of fear advertising tactics
B) the ineffectiveness of rational advertising tactics
C) the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body
D) the need to reach female audiences, who do most of the buying in the household

Question

Quizplus · Accepted Answer

The use of "regular person" models in advertisements is a response to the criticism of sexually-oriented advertising perpetuating a dissatisfaction with one's body. By using relatable models instead of and unrealistic and unattainable ones, companies like Wal-Mart attempt to promote a positive body image and appeal to a wider audience.

Using "Regular Person" Models in Advertisements Are Being Used by Companies