The following statements are true about sexually-oriented ads, except:
A) sexually-oriented ads increase the level of brand recall
B) sexually-oriented ads attract attention
C) sexually-oriented ads are rated as more interesting
D) sexually-oriented ads produce higher levels of physiological arousal responses

Question

Quizplus · Accepted Answer

Sexually-oriented ads may attract attention and be rated as interesting, but they do not necessarily increase brand recall, as the focus may shift from the product to the sexual content.

The Following Statements Are True About Sexually-Oriented Ads, Except