Which is the best outlet for a rational appeal?
A) broadcast media
B) television and direct mail
C) print media and the Internet
D) non-traditional media

Question

Quizplus · Accepted Answer

Print media and the internet are considered the best outlets for a rational appeal because they allow for detailed information to be presented and allow the audience to take time in processing the information. They also give the audience the ability to refer back to the information as needed.

Which Is the Best Outlet for a Rational Appeal