Byron has an interest in purchasing a motorcycle and is now looking at the different models, gathering information about each one. Which type of appeal would be the most effective in developing or changing Byron's attitude and in establishing specific brand beliefs?
A) sex appeal
B) emotional appeal
C) humor appeal
D) rational appeal

Question

Quizplus · Accepted Answer

Rational appeal would be the most effective in developing or changing Byron's attitude and brand beliefs because he is actively gathering information about different motorcycle models. A rational appeal would focus on the features, performance, and benefits of each model, which would appeal to his logical and analytical side. Sex appeal, emotional appeal, and humor appeal may not be as effective as they do not directly address his need for factual information.

Byron Has an Interest in Purchasing a Motorcycle and Is