
Emotional appeals are popular because:
A) they are better at getting a viewer's attention than humor or sexuality.
B) rational appeals are often ignored.
C) they emphasize product features.
D) they often contain subliminal messages.
Correct Answer:
Verified
Q135: Of the following products, the product that
Q136: Rational appeals work best when:
A)there is low
Q137: Business-to-business ads have tended to use rational
Q138: Emotional appeals are based on each of
Q139: Byron has an interest in purchasing a
Q141: An advertisement featuring a fear appeal that
Q142: To be successful, humor used in ads
Q143: Humor is a rarely-used form of advertising
Q144: Truly subliminal sexual messages are highly effective
Q145: Although using sex in advertising no longer
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