The presentation of rational arguments or pieces of information to consumers is which form of message strategy?
A) cognitive
B) affective
C) conative
D) basic

Question

Quizplus · Accepted Answer

The presentation of rational arguments or information to consumers is known as a cognitive message strategy. This approach focuses on providing logical and rational information about a product or service to persuade customers to make a purchase.

The Presentation of Rational Arguments or Pieces of Information to Consumers