Which type of cognitive message strategy is a direct promotion of a brand without any claim of superiority?
A) generic
B) hyperbole
C) preemptive
D) brand

Question

Quizplus · Accepted Answer

A generic message strategy promotes the brand without any claim of superiority or unique benefit. It focuses on building brand awareness and familiarity, rather than highlighting specific features or benefits.

Which Type of Cognitive Message Strategy Is a Direct Promotion