An advertisement for Nintendo using a cognitive message strategy would probably feature which type of message strategy, because Nintendo holds 47 percent of the market share in the handheld game market?
A) comparative
B) generic
C) preemptive
D) unique selling proposition

Question

Quizplus · Accepted Answer

A generic message strategy is used when a company holds a significant market share and aims to reinforce its dominance by promoting the category or product class as a whole, rather than focusing on specific features or comparisons.

An Advertisement for Nintendo Using a Cognitive Message Strategy Would