In the opening vignette about Dove, age-compression marketing referred to the marketing of products to:
A) young girls that will make them look older
B) older women that will make them look like a teenager
C) young people
D) individuals whose purchase behavior does not match their chronological age

Question

Quizplus · Accepted Answer

Age-compression marketing involves targeting young girls with products that are typically marketed to older individuals, encouraging them to adopt behaviors or appearances associated with an older age group.

In the Opening Vignette About Dove, Age-Compression Marketing Referred to the Marketing