An untestable claim about a product's benefits or attributes is which form of cognitive message?
A) preemptive
B) unique selling proposition
C) hyperbole
D) comparative

Question

Quizplus · Accepted Answer

An untestable claim about a product's benefits or attributes is a form of hyperbole, which involves exaggerated or impossible statements about a product that cannot be proven or tested. Preemptive messages involve addressing potential issues or concerns before they are raised, unique selling propositions highlight a unique feature or benefit of the product, and comparative messages compare the product to others on the market.

An Untestable Claim About a Product's Benefits or Attributes Is