Which cognitive message strategy works best for a firm that is clearly the brand leader and is the dominant company in the industry?
A) generic
B) preemptive
C) unique selling proposition
D) hyperbole

Question

Quizplus · Accepted Answer

A generic cognitive message strategy works best for a brand leader as it focuses on making a claim that any competitor can make, but the leader's established position and recognition make the message more impactful.

Which Cognitive Message Strategy Works Best for a Firm That