A print advertisement for Bijan uses the picture of a typical grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. This advertisement illustrates a testimonial execution with a(n):
A) cognitive message strategy
B) affective message strategy
C) conative message strategy
D) brand message strategy

Question

Quizplus · Accepted Answer

The use of a grandmother's testimony about how her granddaughters wear Bijan implies an emotional or affective message strategy, which aims to evoke positive feelings and emotions associated with family and relationships. The emphasis on personal experience and the bonding between generations is an example of a testimonial execution, which is a common technique in affective message strategies. The other options do not fit the context of the advertisement as much as affective message strategy.

A Print Advertisement for Bijan Uses the Picture of a Typical