An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?
A) generic
B) cognitive
C) resonance
D) emotional

Question

Quizplus · Accepted Answer

The resonance message strategy is meant to connect a product with a consumer's experiences and build stronger ties with the consumer. This helps to create a deeper emotional connection with the product, making it more likely that the consumer will choose it over other similar products. The other options, including generic, cognitive, and emotional, do not specifically focus on connecting with the consumer's experiences in the same way as the resonance strategy.

An Affective Message Strategy That Connects a Product with a Consumer's