The two types of affective message strategies are:
A)emotional and hyperbole.
B)resonance and emotional.
C)preemptive and unique selling proposition.
D)affective and conative.

Question

Quizplus · Accepted Answer

The two types of affective message strategies are resonance and emotional. Resonance emphasizes the connection between the product and the consumer's emotions or values, while emotional messages aim to elicit a specific emotional response from the consumer.

The Two Types of Affective Message Strategies Are