A new form of resonance advertising that reassures consumers looking for value that branded products have stood the test of time is:
A)comfort marketing.
B)highlight marketing.
C)buzz marketing.
D)stealth marketing.

Question

Quizplus · Accepted Answer

Comfort marketing is focused on reassuring consumers that branded products have stood the test of time and are a reliable choice for value. This type of advertising aims to create a sense of comfort and trust in the brand. Highlight marketing focuses on highlighting the unique features of a product, while buzz marketing aims to generate excitement and conversation around a product. Stealth marketing involves promoting a product without the consumer realizing they are being marketed to. However, none of these options describe the specific type of advertising focused on reassuring consumers about the longevity and reliability of branded products.

A New Form of Resonance Advertising That Reassures Consumers Looking