
Which message strategy is designed to trigger impulse buys?
A) Unique selling proposition
B) Resonance
C) Affective
D) Conative
Correct Answer:
Verified
Q26: Showing greasy potato chips versus Pringles is
Q27: For products with no real tangible differences
Q28: Which message strategy is most closely linked
Q29: A negative comparison ad that causes people
Q30: An affective message strategy:
A)invokes feelings or emotions
Q32: Which message strategy attempts to elicit powerful
Q33: A new form of resonance advertising that
Q34: In the hierarchy of effects model, affective
Q35: In the hierarchy of effects model, cognitive
Q36: Conative message strategies utilize an attitude formation
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