For products with no real tangible differences among the various brands, which message strategy is best at developing positive feelings toward a particular brand?
A)Affective
B)Cognitive
C)Conative
D)Generic

Question

Quizplus · Accepted Answer

Affective message strategies focus on creating an emotional connection with the audience, and are often used when there are no significant differences in the functional benefits of different brands. By evoking positive emotions and associations with a particular brand, affective messages can help to differentiate it from competitors and build brand loyalty among consumers.

For Products with No Real Tangible Differences Among the Various