Using music to build emotions surrounding a product is tied to which type of message strategy?
A)Cognitive
B)Affective
C)Brand
D)Conative

Question

Quizplus · Accepted Answer

Using music to build emotions surrounding a product is a tactic used in affective message strategy, which aims to evoke emotional responses and connect with the audience on an emotional level. This strategy often uses music, imagery, and storytelling to create a strong emotional connection and influence consumers' behavior.

Using Music to Build Emotions Surrounding a Product Is Tied