Which message strategy is used to support promotions, such as coupons, premiums, and sweepstakes?
A)Cognitive
B)Emotional
C)Affective
D)Conative

Question

Quizplus · Accepted Answer

The conative message strategy is used to support promotions such as coupons, premiums, and sweepstakes because it involves directing the audience towards a specific action, such as purchasing a product or participating in a promotion. It is focused on encouraging behavior rather than simply providing information or creating an emotional response.

Which Message Strategy Is Used to Support Promotions, Such as Coupons