A print advertisement for Bijan uses the picture of a grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. The advertisement presents a testimonial execution with which type of message strategy?
A)Cognitive
B)Affective
C)Conative
D)Brand

Question

Quizplus · Accepted Answer

The use of a grandmother's testimony and her granddaughters now wearing Bijan appeals to the emotions and feelings of the audience, making this a testimonial execution with an affective message strategy.

A Print Advertisement for Bijan Uses the Picture of a Grandmother