An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?
A) Generic
B) Cognitive
C) Resonance
D) Emotional
Correct Answer:
Verified
Q20: Consumers often think comparative ads:
A)are less believable.
B)are
Q21: Which message strategy is used to support
Q22: An advertisement by Philadelphia Cream Cheese encourages
Q23: A print advertisement for Bijan uses the
Q24: Using music to build emotions surrounding a
Q26: Showing greasy potato chips versus Pringles is
Q27: For products with no real tangible differences
Q28: Which message strategy is most closely linked
Q29: A negative comparison ad that causes people
Q30: An affective message strategy:
A)invokes feelings or emotions
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