Which type of cognitive message strategy works best for a firm that is clearly the brand leader and the dominant company in the industry?
A)Generic
B)Preemptive
C)Unique selling proposition
D)Hyperbole

Question

Quizplus · Accepted Answer

Generic message strategies work best for the dominant company in an industry because they can afford to focus on the category benefits without having to differentiate from competitors, as their leading position is already well-established.

Which Type of Cognitive Message Strategy Works Best for a Firm