Which message strategy attempts to elicit powerful emotions that eventually lead to higher product recall?
A)Generic
B)Cognitive
C)Emotional
D)Preemptive

Question

Quizplus · Accepted Answer

The emotional message strategy attempts to elicit powerful emotions, such as joy, sadness, or fear, that can create a strong connection with the audience and enhance the recall of the product. This strategy focuses on the affective component of the message, rather than the informative one, and aims to create a memorable experience that can trigger the desired behavior or attitude towards the product.

Which Message Strategy Attempts to Elicit Powerful Emotions That Eventually