In the hierarchy of effects model, cognitive message strategies would be most closely tied to which stage(s)?
A)Awareness and knowledge
B)Liking, preference, and conviction
C)Actual purchase
D)Knowledge and preference

Question

Quizplus · Accepted Answer

Cognitive message strategies aim to inform and educate the audience about the product or service. This is closely associated with the awareness and knowledge stage of the hierarchy of effects model, where the target audience becomes aware of the product and gains knowledge about its features and benefits. Therefore, the best choice is A.

In the Hierarchy of Effects Model, Cognitive Message Strategies Would