Which of the following tends to work the best when developing comparative ads?
A)Comparing a low-market share brand to another low-market share brand
B)Comparing a low-market share brand to a market leader
C)Comparing a market leader to a low-market share brand
D)Comparing a market leader to another market leader

Question

Quizplus · Accepted Answer

Comparing a low-market share brand to a market leader tends to work the best when developing comparative ads because it highlights the weaknesses of the market leader and positions the low-market share brand as a superior alternative. This strategy can be effective in gaining market share and attracting customers who may be dissatisfied with the market leader.

Which of the Following Tends to Work the Best When