When using the hierarchy of effects model to develop liking for a product or brand, the best creative message strategy to use would be:
A)affective.
B)cognitive.
C)conative.
D)corporate.

Question

Quizplus · Accepted Answer

The affective strategy focuses on creating an emotional connection with the brand or product, which is essential in developing liking or preference. It aims to appeal to the emotions and feelings of the target audience, thus creating positive associations with the brand. This strategy is particularly effective in the liking stage of the hierarchy of effects model, which is all about developing a favorable attitude towards the brand or product. Therefore, an affective strategy is the best creative message strategy to use when developing liking for a product or brand.

When Using the Hierarchy of Effects Model to Develop Liking