A conative message strategy is a presentation of rational arguments or pieces of information about a good or service.

Name: A conative message strategy is a presentation of rational arguments or pieces of information about a good or service.
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Question

Quizplus · Accepted Answer

A conative message strategy is actually focused on influencing the emotions, beliefs, attitudes or behavior of the target audience. It doesn't simply present rational arguments or information, but also appeals to the audience's desires and motivations.

A Conative Message Strategy Is a Presentation of Rational Arguments