For products with no real tangible differences among the various brands, which message strategy is best at developing a liking and positive feelings toward a particular brand?
A) affective
B) cognitive
C) conative
D) generic

Question

Quizplus · Accepted Answer

When there are no real tangible differences among the various brands, affective message strategy focuses on developing emotional connections with the brand to create positive associations and liking. This approach aims to create positive feelings toward a brand rather than just informing about its features and benefits. This can be achieved through the use of emotional appeals, such as humor, nostalgia, or excitement, that create an emotional bond with the target audience. Therefore, the affective message strategy is the best at developing a liking and positive feelings toward a particular brand when there is no real tangible difference.

For Products with No Real Tangible Differences Among the Various