Which message strategy is a claim of superiority based on a product's specific attribute or benefit, which cannot then be used by a competitor?
A) generic
B) preemptive
C) unique selling proposition
D) hyperbole

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The Answer of Which message strategy is a claim of superiority based on a product's specific attribute or benefit, which cannot then be used by a competitor?
A) generic
B) preemptive
C) unique selling proposition
D) hyperbole

Which Message Strategy Is a Claim of Superiority Based on a Product's