Which message strategy has the goal of creating an impact on a person's beliefs or knowledge structure?
A) affective
B) conative
C) cognitive
D) resonance

Question

Quizplus · Accepted Answer

The cognitive message strategy aims to create an impact on a person's beliefs or knowledge structure by providing information or reasoning to support a particular message or argument. It is focused on changing the recipient's thinking or understanding of a particular issue or topic. Affective strategies aim to evoke emotional responses, while conative strategies aim to prompt a particular behavior or action. Resonance strategies use wordplay or slogans to reinforce a message.

Which Message Strategy Has the Goal of Creating an Impact