Question 1

The authoritative executional framework is best suited for:
A) print ads
B) broadcast ads
C) television
D) billboards

Accepted Answer

The authoritative executional framework is most effective for print ads where the message is conveyed through the use of typography and design elements rather than through the tone of the voice or video imagery. This framework relies on presenting a strong, clear, and confident message that commands the audience's attention, and print ads are the best medium to achieve that.

Question 2

Showing someone enjoying an exotic experience would be which type of executional framework?
A) testimonial
B) dramatization
C) slice-of-life
D) fantasy

Accepted Answer

The fantasy executional framework involves creating an imaginary or exaggerated scenario to showcase the product or service. Showing someone enjoying an exotic experience falls under this category as it is an exaggerated scenario that is unlikely to happen in real life.

Question 3

In a television advertisement,Chris is about ready to lose a girlfriend because he did not purchase the right piece of jewelry.A voice-over offers a solution,the jewelry is purchased at the advertised store and the girlfriend is now happy.This illustrates which form of executional framework?
A) slice-of-life
B) testimonial
C) fantasy
D) informative

Accepted Answer

The scenario presented in the advertisement is a slice-of-life executional framework, where a realistic or everyday situation is portrayed to display how the product or service can help solve the problem. The advertisement shows the problem faced by the protagonist and how the purchase of jewelry from the advertised store resolves it.

Question 4

The fantasy executional framework relies on:
A) raw sex and nudity
B) comparisons of product features
C) suggestiveness
D) cognitive thought processes

Accepted Answer

The fantasy executional framework relies heavily on suggestiveness to appeal to consumers' imaginations and emotional desires. It aims to create an idealized, dream-like world around the product or brand, often using vivid imagery and storytelling to capture the audience's attention. While raw sex and nudity may be used in some cases, they are not the primary focus of this executional framework. Comparisons of product features and cognitive thought processes may be important elements of other frameworks, but they do not play a significant role in the fantasy approach.

Question 5

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?
A) slice-of-life
B) dramatization
C) resonance advertising
D) testimonial

Accepted Answer

The ad is using dramatization to convey the negative impact of high interest charges on the consumer.

Question 6

Authoritative executions are the most widely used in the:
A) business-to-business sector
B) consumer sector
C) services sector
D) governmental sector

Accepted Answer

The answer of Authoritative executions are the most widely used...

Question 7

An endorsement by Consumer Reports would typically be used in which type of executional framework?
A) slice-of-life
B) dramatization
C) authoritative
D) fantasy

Accepted Answer

An endorsement by Consumer Reports is an example of an authoritative executional framework, as it provides a voice of authority and credibility to the advertiser's message.

Question 8

Expert authorities would most likely be used in which type of executional framework?
A) testimonial
B) slice-of-life
C) informative
D) authoritative

Accepted Answer

Expert authorities would be best used in an authoritative executional framework, as they lend credibility and expertise to the message being conveyed.

Question 9

In an advertisement for the Weight Center,Casey talks about the weight she lost and how good the employees were to her.This would be an example of using which type of executional framework?
A) dramatization
B) testimonial
C) authoritative
D) informative

Accepted Answer

The use of Casey's personal experience and endorsement of the Weight Center makes this an example of a testimonial executional framework.

Question 10

A business-to-business ad featuring a routine business experience,a problem,an interaction,and then a company's product that provides a solution is which form of executional framework?
A) slice of life
B) dramatization
C) testimonial
D) expert authority

Accepted Answer

The answer of A business-to-business ad featuring a routine business...

Question 11

Which executional framework features someone telling about a positive encounter with a company or product?
A) slice of life
B) dramatization
C) testimonial
D) fantasy

Accepted Answer

Testimonial is the executional framework that features someone telling about a positive encounter with a company or product. This can be someone who has used the product and found it helpful or a celebrity who endorses the product.

Question 12

Showing how Windex makes a dirty window sparkle would be which type of executional framework?
A) dramatization
B) testimonial
C) demonstration
D) illustrative

Accepted Answer

The executional framework of demonstrating the effectiveness of the product fits perfectly with the scenario of Windex making a dirty window sparkle.

Question 13

The key to a testimonial executional framework is:
A) likeability
B) negative likeability
C) credibility
D) visual consistency

Accepted Answer

The key to a testimonial executional framework is credibility. Testimonials are effective when they come from a credible source, such as a satisfied customer or a reputable expert in the industry. Without credibility, testimonials may not be taken seriously and may not have a positive impact on the target audience. Likeability and visual consistency may also be important in executing a testimonial framework, but they are not the key factors that determine the success of a testimonial. Negative likeability is not a relevant concept in this context.

Question 14

Which type of executional framework seeks to convince buyers that a given product is superior?
A) dramatization
B) ideological
C) authoritative
D) fantasy

Accepted Answer

The authoritative executional framework seeks to convince buyers that a given product is superior by using an authority figure, such as a doctor or celebrity, to endorse the product and its benefits. This framework aims to establish credibility and trust with the target audience, making them more likely to purchase the product.

Question 15

The authoritative execution assumes consumer and business decision-makers rely on which of the following when making purchase decisions?
A) cognitive processes
B) affective feelings
C) impulse behaviors
D) authoritative sources of information

Accepted Answer

The answer of The authoritative execution assumes consumer and business...

Question 16

Authoritative executional frameworks suggest buyers will be influenced by:
A) testimonies from customers
B) action-inducing offers
C) rational thought
D) emotions

Accepted Answer

The answer of Authoritative executional frameworks suggest buyers will be...

Question 17

In terms of executional frameworks,a dramatization is similar to,but a more powerful form of story than which execution?
A) animation
B) slice-of-life
C) fantasy
D) authoritative

Accepted Answer

A dramatization is a form of storytelling that uses actors, props, and other theatrical elements to bring a story to life. It is similar to a slice-of-life execution, which seeks to create a realistic portrayal of everyday life. However, a dramatization goes beyond simply portraying reality and aims to evoke emotion and create an immersive experience for the audience. Both executional frameworks are effective, but a dramatization is considered more powerful because of its ability to deeply engage the audience.

Question 18

The testimonial executional framework is effective,especially with services,because it simulates:
A) a fantasy
B) negative likeability
C) a word-of-mouth recommendation
D) visual esperanto

Accepted Answer

The testimonial executional framework simulates a word-of-mouth recommendation by using real people, real experiences, and real results. This makes it effective, especially with services where trust and credibility are important factors in the decision-making process. A and B are not relevant to the framework, and while D is related to visual communication, it is not directly applicable to testimonials.

Question 19

Showing how a product works is found in which type of executional framework?
A) slice-of-life
B) testimonial
C) demonstration
D) fantasy

Accepted Answer

Demonstrations show how a product works and explain its features and benefits through visual and audio aids.

Question 20

A dramatization execution has a more intense story format than which execution?
A) slice-of-life
B) testimonial
C) resonance
D) conative

Accepted Answer

Slice-of-life executions focus on portraying ordinary, everyday situations and interactions, without a particularly heightened dramatic structure or narrative. In contrast, a dramatization execution is specifically designed to revolve around a more intense, dramatic storyline, meant to engage the viewer's emotions and engross them in the narrative.

Quiz 7: Advertising Design-Message Strategies and Executional Frameworks

The authoritative executional framework is best suited for:

Showing someone enjoying an exotic experience would be which type of executional framework?

In a television advertisement,Chris is about ready to lose a girlfriend because he did not purchase the right piece of jewelry.A voice-over offers a solution,the jewelry is purchased at the advertised store and the girlfriend is now happy.This illustrates which form of executional framework?

The fantasy executional framework relies on:

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

Authoritative executions are the most widely used in the:

An endorsement by Consumer Reports would typically be used in which type of executional framework?

Expert authorities would most likely be used in which type of executional framework?

In an advertisement for the Weight Center,Casey talks about the weight she lost and how good the employees were to her.This would be an example of using which type of executional framework?

A business-to-business ad featuring a routine business experience,a problem,an interaction,and then a company's product that provides a solution is which form of executional framework?

Which executional framework features someone telling about a positive encounter with a company or product?

Showing how Windex makes a dirty window sparkle would be which type of executional framework?

The key to a testimonial executional framework is:

Which type of executional framework seeks to convince buyers that a given product is superior?

The authoritative execution assumes consumer and business decision-makers rely on which of the following when making purchase decisions?

Authoritative executional frameworks suggest buyers will be influenced by:

In terms of executional frameworks,a dramatization is similar to,but a more powerful form of story than which execution?

The testimonial executional framework is effective,especially with services,because it simulates:

Showing how a product works is found in which type of executional framework?

A dramatization execution has a more intense story format than which execution?