The technique designed to find out an advertisement's cost in reaching a particular product's target market is called:

Question

Quizplus · Accepted Answer

The technique described is known as weighted or demographic CPM, which estimates the cost of an advertisement by considering the size and composition of the target audience. Effective frequency refers to the number of times an ad must be seen to have an impact, target reach is the percentage of the target audience that sees the ad, and cost per rating point is a measure of the cost of reaching one percent of the target audience.

The Technique Designed to Find Out an Advertisement's Cost in Reaching