The percentage of a target audience must be exposed to a message to achieve a particular objective is called:

Question

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Effective reach refers to the percentage of a target audience that must be exposed to a message to achieve a particular objective. It takes into consideration the number of people reached and the frequency of the message to create an effective impact. The other options (A, C, and D) are related to measuring the effectiveness of advertising but do not specifically address the percentage of the target audience that needs to be reached.

The Percentage of a Target Audience Must Be Exposed to a Message