Smaller,niche social network sites provide companies with a greater opportunity to match target markets than do more general social network sites such as MySpace or Facebook.

Question

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Smaller, niche social networks often cater to specific interests or demographics, allowing for a more precise targeting of a company's desired audience. On the other hand, larger social networks like MySpace or Facebook have a more diverse user base, making it harder for companies to effectively reach their target market.

Smaller,niche Social Network Sites Provide Companies with a Greater Opportunity