In order to ensure a positive brand image is developed through a company-sponsored blog, it is important to monitor and filter out negative comments made by customers.

Question

Quizplus · Accepted Answer

While monitoring comments is important for maintaining a positive brand image, filtering out all negative comments can appear inauthentic and may prevent the company from addressing and resolving legitimate customer concerns, which can ultimately harm the brand image.

In Order to Ensure a Positive Brand Image Is Developed