Interactive marketing emphasizes the targeting of individuals with personalized information, and engages the customer with the product and company in some way.

Question

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Interactive marketing is all about targeting individuals with personalized information and engaging them with the company and its products/services. This can be achieved through various interactive channels such as social media, email marketing, chatbots, etc. The idea is to create a personalized experience for the customer that fosters engagement, loyalty, and ultimately drives sales.

Interactive Marketing Emphasizes the Targeting of Individuals with Personalized Information