Interactive marketing emphasizes two primary activities.First,it allows marketers to target individuals with personalized messages.Second,it:

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Interactive marketing is all about engaging the consumer with the company and its product in some way, whether it's through social media, games, contests, personalized messages, or other means. While direct marketing and personalized websites are related to interactive marketing, they are not the primary focus. Modifying the product to fit the needs of the consumer is not necessarily a part of interactive marketing either, although it may be a result of consumer feedback and engagement.

Interactive Marketing Emphasizes Two Primary Activities