The initial step most marketers take in developing a social network presence for a company is to:

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Starting a profile page and inviting "friend requests" is typically the first step in developing a social network presence for a company. This allows the company to interact with customers and potential customers on a more personal level and begin building an audience. Soliciting customers to visit and post on social network sites, developing a company-sponsored blog, and developing a company-sponsored social network site may come later in the process.

The Initial Step Most Marketers Take in Developing a Social