The IT department can identify individuals who abandon the shopping cart just prior to checkout.An effective strategy for the marketing department would be to:

Question

Quizplus · Accepted Answer

Sending an email to individuals who abandoned their shopping cart offering incentives such as a discount or reminding them of their items can be an effective strategy to encourage them to complete their purchase. Direct marketing may not be as effective as these individuals did not complete their purchase in the first place. A viral marketing campaign may not be as successful as the audience is limited. Encouraging customer reviews may be an effective strategy, but it should not be the primary solution for encouraging individuals to complete their purchase.

The IT Department Can Identify Individuals Who Abandon the Shopping