When calculating the lifetime value for a market segment,it should be calculated over a 3-year period.

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The time period for calculating lifetime value varies depending on factors such as the industry and the product/service being offered. While a 3-year period may be appropriate for some industries, others may require longer or shorter time frames. It is important to consider the nature of the industry and the customer behavior when selecting the time period for calculating lifetime value.

When Calculating the Lifetime Value for a Market Segment,it Should