Ariana has just moved to a new apartment.A few days after moving she received a letter from Bed,Bath,and Beyond with a coupon for merchandise she may need in her new apartment.This is an example of the database marketing technique known as trawling.

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Trawling is a database marketing technique in which companies scan their customer database and target them with offers based on their past purchase behavior or demographic information. In this case, Bed, Bath, and Beyond targeted Ariana with a coupon based on her recent move, which is an example of trawling.

Ariana Has Just Moved to a New Apartment