When a customer makes a purchase over the Internet, the only communication that is important is sending them a thank you and acknowledgment of the order.
Correct Answer:
Verified
Q22: When customers make contact with a company,
Q23: Customer contact personnel with a company should
Q24: A database marketing program provides the tools
Q25: Data mining normally involves building profiles of
Q26: In developing data-driven communications with customers, maintaining
Q28: The primary reason for building a database,
Q29: The most common database-driven marketing programs are
Q30: Through data mining a company can build
Q31: A retailer can use data mining to
Q78: Personalized communications with customers through database information
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