Customer contact personnel with a company should not allow the lifetime values of individual customers to affect the way they deal with a customer since every customer should be treated equally.

Question

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Customer lifetime value is an important metric for businesses and can play a role in how customer contact personnel interact with customers. Customers who have a higher lifetime value may receive more personalized attention or offers in order to retain their business. However, this does not mean that every customer should not be treated equally with respect and professionalism.

Customer Contact Personnel with a Company Should Not Allow the Lifetime