A company's marketing team segments customers into 6 groups based on their lifetime value calculations.The second highest value segment,President's Silver,should be targeted with rewards to move them to the highest segment.

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Targeting customers with rewards is a common strategy to increase their lifetime value by retaining them and encouraging them to make repeat purchases. Since the President's Silver segment has the second-highest lifetime value, they are likely to be valuable customers, and rewarding them could help move them to the highest segment, which would increase their value even more. Therefore, targeting this segment with rewards is a logical strategy.

A Company's Marketing Team Segments Customers into 6 Groups Based