In RFM analysis,F refers to frequency,which is the:
A) number of purchases within a specific time period, normally 1 year
B) total expenditures a customer makes with a firm and is usually expressed in terms of "per year"
C) date of the last purchase
D) number of days since the last purchase with the company

Question

Quizplus · Accepted Answer

Frequency in RFM analysis refers to the number of purchases made by a customer within a specific time period, which is usually one year. Hence, option A is the correct choice. Option B refers to monetary value (M) and options C and D refer to recency (R).

In RFM Analysis,F Refers to Frequency,which Is The